Hopefully you are starting to find our Fall collection in stores. By mid-October, our goods will be in almost 20,000 retail outlets all over North America. And a few more in Australia, New Zealand and other countries. It is exciting. And hard to believe that this is only our second holiday season in stores. Quite a ride.

If you are having trouble finding our puzzles, take a look at our web site: www.lpfpuzzle.com. On the right hand side of the home pages are links to various on-line stores where you can find LPF puzzles. Take a look.

In less than 2 weeks, I will be in Dallas, TX for the Toy Preview Show. It is a chance for retailers to get a sneak peak at our 2011 puzzle line. It is a great line and I can not wait to show it off.

But today, I want to write about a neat little restaurant I tried. It just opened and I read about it in the newspaper here in Lafayette. It is called Jarocho's. Its at 404 N. Earl. And it is a hidden gem.

The restaurant is run by a mom and son. The mom cooks all the food from scratch when you order. So do not go hungry or without some time to kill. But if you have the time for a delicious leisurely lunch, this is the place. Isabel is the chef. The menu is limited. I had Chicken Enchilladas with mole sauce. Isabel makes the mole from scratch. I am a mole expert and this mole was amazing. She also let us sample one of her famouse tamales. It too was unbelievable.

Service is slow. Isabels son is the waiter for the whole restaurant. The mom is the only cook. When you order, she makes your meal completely. It takes time. I suggest getting there early.

Why am I writing about a new restaurant? When I walked into the small dining room today, it reminded me of starting LPF. Here are two people who believe there is a hole in the market for a good mexican restaurant. To be honest, Lafayette has tons of mexican restaurants. It is hard to believe we need another one. But these two saw an opening. They would cook each meal individually. They know the ingrediants for mole and a couple of other sauces, so that is all they concentrate on. They do no have a burrito on the menu. Mexican food could be a commodity. A taco is a taco. Taco bell is cheaper. Little Mexico down the street is faster and has more selection. But the food is not as good as at Jerocho's. The attention to detail is not the same. And the prices at Jerocho's are the same or even cheaper than Little Mexico.

LPF was founded on the same principles. There are a lot of puzzle companies in the USA. A lot. Some people see puzzles as a commodity. A puzzle is a puzzle is a puzzle. Heck, I think some puzzle makers think puzzles are just a commodity. But retailers and puzzlers know differently. They know that a box full of pieces is not enough. There are lots of pretty pictures in the world. But most of them would make a terrible puzzle. At the Lafayette Puzzle Factory, we know what separates a great puzzle image from a good picture. We know the importance of using the right types of papers. The better the paper, the more enjoyable the puzzle will be. And the more times you can put it together. I love making jigsaw puzzles. I love hearing from puzzlers who put together our puzzles.

This was the same love that I felt at Jerocho's today. Isabel loves making good food. She loves watching the folks try her cooking. I saw her peaking out of the kitchen when we ate the tamales. She makes her food because she knows what it takes to make good food and she loves to watch others enjoy the food.

My team and I love to make a great puzzle. I love when I am in a store and I see someone buy a Lafayette Puzzle Factory puzzle instead of another puzzle (it happens and I am not kidding that it is the biggest thrill!!!!). I love when I get letters asking where to buy more puzzles. And I love when retailers recognize our expertise and find extra space for all our wonderful puzzles.

So go support Isabel if you are in Lafayette. And suppor the Lafayette Puzzle Factory by buying our puzzles and telling your friends all about us.

JP

The response to our Crayola Chalkboard Puzzle continues to be great. Attached is a link to a review from a mom with 2 kids. She included pictures of her kids putting the puzzle together and then playing with the puzzle.

I also had a chance to visit a friend of mine who has 2 boys aged 6 and 3 (maybe 4). I took one of the puzzles with me to their house. I assembled the puzzle with them. Then we all played with it. We had many spirited games of tic-tac-toe. And here is the neat part. As we played the boys decided instead of x's and o'x we should have to draw body parts (ears and elbows) or foods. The puzzle was a vehicle for them to use their creativity. To make jokes. To be silly. They loved it. It was so fun to watch. The 6 year old even told us a story about how he knew to always start in the middle box. A girl in his pre-school class kept beating him. She finally broke down and told him the great secret of tic-tac-toe strategy. His mom and dad had never heard the story. They loved that the puzzle had given him the opportunity to tell them this little fact.

I also had a chance to see why chalk is so great for kids. We left the room for a few minutes. When we came back the 6 year old was very proud. He had drawn a perfect rectangle on the wall and colored it in with the chalk. Now, I do not recommend this as it did give me and the parents a bit of a scare. But the chalk washed off with just a damp rag from the kitchen. No evidence that a little extra creativity had made it to the wall.

I tell this part of the story as an example that I have kids and I am around kids. They do things we wish they would not. So as a person who makes products for kids, I try and recognize these things. That is why I knew chalk was the perfect fit with a childrens puzzle. It would allow them to show off and explore their creative side. And it would give the parents a bit of a safety net if that creativity made it onto a wall. Or a little brother.

Check out the review: http://jamericanspice.blogspot.com/2010/08/its-game-time-lafayette-puzzle-factory.html

And then, if you want to buy the puzzle, visit your local Toys R Us or go on line at Toys R Us:
http://www.toysrus.com/search/index.jsp?kw=chalkboard+puzzle&f=Taxonomy%2FTRUS%2F2254197&s=A-UnitRank-TRUS&f=Taxonomy%2FTRUS%2F2255960&fbc=1&fbn=TaxonomyArts+%26+Crafts+Supplies

In the meantime, keep on puzzlin'!

JP

Very often folks send me pictures of their completed Lafayette Puzzle Factory puzzles.

I love getting these notes. I really do.

I understand the sense of accomplishment they feel once the puzzle is fully assembled. I feel it when I finish a puzzle. I love the satisfaction of putting in the last piece (thus the name of this blog).

So if you feel that same pride, do not be afraid to send me a picture of your puzzle. I love seeing it and I totally understand. I might have to start posting a few of my own finished puzzles.

JP

We are in the process of finalizing our 2011 product line up. This will be our 3rd year. We will be introducing our 4th catalog. We have come so far from our first catalog. Our first catalog had 6 puzzle lines and was 12 pages with lots of room between products. I still love looking at that catalog. The 6 lines were the basics (50pc, 100pc, 500pc, 1000pc, panoramic puzzles and a sphere shape). There were a few artists, but mainly photographic puzzles. I love that first catalog. It was small, but it was proof we existed and were ready to be judged by folks who put together puzzles. The first catalog did not last long. We quickly introduced a second catalog 6 months later that had more artists, unique formats (Chalkboard, Fuzzle, Cling, etc), and even new packaging.

Last week, the whole LPF team was together finalizing our 2011 line. We will introduce the line in Dallas in October. It was hard not to remenisce a little as we went through the process. We laughed about previous years. We remembered who had good ideas and joked about others that never got off the ground.

It feels like we are getting ready for our junior year in high school (with a child going to be a sophomore in high school, I spend time thinking about transitions). Freshman year (our first year) we were unsure exactly what to expect from retailers and puzzlers. We were hopeful, knew that we had been well prepared, and above all hoped we would survive. As that first year went on, we grew more confident. We realized that we could play and survive against the bigger "seniors". We were accepted by folks and started to find our niche.

This last year has been our sophomore year. We were no longer green behind the ears and knew what to expect. We were more comfortable and stepped out of our comfort zone a bit more. People knew our names and actually sought us out. The seniors did not seem so scary and we realized they were just like us, only older. As sophomores we were hungry and not afraid to be a little pushy. It has paid off well.

And so now, during this summer, we prepare for our junior year. We feel comfortable. We have a few scars, but overall we are ready for the coming year and beyond. We now talk about longer range plans. We are ready to take on more responsibility and leadership. We have proven to ourselves and to others we belong.

These first years have flown by. We do not spend much time thinking about the past. My focus is on the future. I am motivated by the kind letters, e-mails and phone calls we receive. Words of thanks from families who have tried our puzzles and like them. They want to buy more. They want us to sell them in stores closer to their homes. We hear the calls and we use them as motivation to push harder.

I have said it before, starting the Lafayette Puzzle Factory is the hardest thing I have ever done. And it is the most fun thing I have ever done.

Keep checking back to the blog. I promise to be better about updates. We have some neat things coming up and I can not wait share these with you in the next few weeks and months. I might even post a few more embarassing pictures of me at different events.

JP

So much has been going on since my last blog post.

The team and I have been busy shipping our Fall products to stores. New puzzles are starting to show up on shelves now. But most will not be in stores until August or so. Keep your eyes open. They are coming. In the mean time, keep visiting Toys R Us for our Crayola Floor Puzzles. We have been getting some really nice positive reviews for the product. It was a 2009 Toy of the Year winner. If you have kids, this is the puzzle for you.

We have also been visiting with retailers about adding new puzzles to their Spring 2011 puzzle departments. I do not think that folks realize how far in advance the stores plan their merchandise. So I have been out visiting retailers since mid May. Other than the travel, I really like meeting with the retail buyers face to face. I learn tons. And that in turn helps us make better puzzles (and other products!).

We are also attending a few trade shows. These are shows where we find and buy the art to put on puzzles. I was in NYC at the Surtex show and then a few weeks later in Las Vegas at the Licensing Show. Both were great and I could have used more time at both. There is so much great art out there.

Las Vegas was fun because it was 106 degrees! As soon as I got to my hotel, I put on shorts and walking shoes and took a stroll. It was like walking with someone blowing a hair dryer at your face. It was hot, but the hot wind made it just feel hot. Not humid/sticky like when it is hot in Indiana. Anyway, now I can say I have been in 106 degree heat.

All the major TV and movie studios have booths at the Las Vegas licensing show. I like getting my picture taken with the different characters. This year I took some with darth vadar and his friends. A women came up and asked if she could take the picture for me (the person I was with was not doing it right in this persons opinion). Before I knew it she had me acting out being arrested by darth and the gang. I went along with and before I knew it a crowd had gathered to watch me make a fool of myself. But I must admit, I do like the pictures. And my boys thought they were great! So I guess, this mystery person knew what she was doing. Here I share my embarassing pictures. And remind you that I was the perfect age when the original movie came out. I believe I saw it 12 times in the movie theater! What a nerd. :-)

JP

Thank you to everyone who has helped our launch of the Crayola Chalkboard Floor puzzle at Toys R Us. It is a top seller early in its time on shelf. Keep spreading the word about his unique new twist to floor puzzles.

I received a neat note recently from one of the owners of a horse we feature in our Heavenly Horses line of puzzles. I am not sure how she found us, but she was so happy to see her prized horse featured in the line. The horse in question is the one title Forest Enchantment. The horses name is Cavu Paragon. He is a beautiful horse and the picture by Bob Langrish is stunning and one of the favorites in the office. I am so happy the owners are pleased with the puzzle.

If you are interested in buying this particular image (or others from the line) visit our web site - www.lpfpuzzle.com. On the right side of the home page are links to our on-line partners. If you are a retailers with a web site that features our puzzles, let me know and I will link to your site as well.

Lots more going on behind the scenes. We are in production for our fall line and will have more about our listings later in the summer. Also, we are getting ready for our annual trip to licensing show. This is a big show and I am looking forward to seeing the new art and entertainment licenses available.

The weather is getting nicer, but I know true puzzlers still keep a puzzle out on the table to refresh their mind and soul. We are working hard to keep new images coming. Keep spreading the word about the Lafayette Puzzle Factory.

JP

More Lafayette Puzzle Products are available on-line.

Our award winnng Crayola Chalkboard Floor Puzzle has been available in stores since the beginning of the year. But now Toys R Us has added it to its web site (and its stores). Free shipping and the same price as in stores. A great value and very convenient.


http://www.toysrus.com/product/index.jsp?productId=3997359

There are 2 other titles available too, but I do not see them on their web site yet. The other two titles are a USA Map and our original Playground image.

If you are not familiar with this puzzle, let me tell you about it. We have created a special surface coating that lets the puzzle act like a chalkboard. On the Space image at the link above, you can write or draw with chalk (which we include for free!) on all the black outer space areas. The magic is watching kids draw their own aliens and spaceships on the image. The puzzle is new and fresh every time kids put it together. The pieces are big and sturdy. The puzzle is 2ft by 3ft when assembled. And the box is really nice with a handle and zip strip opening. It makes a great gift.

Follow the link and check it out.

JP