Better Homes and Garden Magazine gets it.
They have declared January - National Puzzle Month.
From the magazine directly: "Looking to shake that sluggish feeling this month? Give yourself an intellectual workout and dust off a favorite jigsaw puzzle (JP's note: or go buy a new LPF puzzle like Puzzle Collector or Colorluxe). Piecing together a puzzle works both the analytical (left) and intuitive (right) sides of your brain. Puzzles also enhance the capacity for learning and memory."
Lets see if this link works: http://www.bhg-digital.com/bhg/201001?pg=18#pg18
I could not have said it better myself (except I would have mentioned LPF directly). The craftiest retailers know that January is a great month to sell puzzles. The nights are long and the days are cold (the nights are cold too). Great puzzle weather.
I am encouraging everyone to celebrate National Jigsaw Puzzle Month with as much gusto as you can mustard.
Drop me a note and tell me how your are celebrating.