Sunday, January 18, 2009

(Written January 8, 2009 - Hong Kong)

Walking around a trade show can be daunting. This is especially true of a huge show like the one in Hong Kong. There are thousands of booth, tens of thousands of attendees and very narrow aisles between the booths. Narrow aisles are a good way to squeeze in more paying exhibitors).

This is the 8th year in a row I have attended this show. From attending this show and others I have learned:

A good pair of shoes is critical.

I like to carry my satchel with me to hold brochures and business cards. I try to remember to make sure it is light and empty when I start the day. It is amazing how heavy catalogs and PR material can get on your shoulder.

Shows should ban rolling briefcases and suitcases from the show floor. Attendees who have these take up too much room walking in the aisles. I cannot tell you how many I trip over or that roll over my feet when I am walking a show.

Shows should be required to have aisles that are at least 5 grown men wide. And they should have traffic enforcement officers to move along those who stop in the aisles to talk. Get out of the way!

I only take catalogs when I am really interested in a company or a product. I am not trying to be rude, but it is impossible to bring back all the catalogs people give you on a plane. They are just too heavy.

I do not mind giving out my card and having someone follow up with quote or an inquiry if I need more info.

But I always seem to run out of business cards. I wish the shows would print a bar code on my badge that the booth could scan. It would save paper and cost for the attendees. And the booth could enter notes about you right away.

Pack a lot of business cards. When you think you have enough, pack more.


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